The national integration ad titled 'Mile Sur Mera tumhara' by Piyush Pandey and Louis Banks (music) has not quite faded from memory though it appears only rarely on DD - you would be lucky to see it:
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- I find funny Narendra Hirwani's representation of Sindhis. Tanuja waving her Maharashtrian flag when she actually married into a bengali family is quite funny too, but that might well be part of the idea - Mallika Sarabhai appears as a gujarati - despite her quintessentially nehruvian background and her rigorous tamil brahmin indoctrination into baratnatyam. Another, a little less callow ad film featuring athletes can be found on yt, in case you ever watched DD and are in retro mood :
A new breed of commercial film makers and musicians has been using national integration themes to sell cell phone plans in globalized india. Among these is Birla's Idea network ad with Abhishek Bachan :
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